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	<title>Comments on: MSA memories &#8212; the basics</title>
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	<link>http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/</link>
	<description>History of software, by somebody who lived it</description>
	<pubDate>Wed, 27 Aug 2008 23:32:28 +0000</pubDate>
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		<title>By: Michael Bernstein</title>
		<link>http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-29298</link>
		<dc:creator>Michael Bernstein</dc:creator>
		<pubDate>Mon, 04 Aug 2008 13:35:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-29298</guid>
		<description>I worked for M&#38;D from 1987 until 1993, when I was laid off due to the "merger".  Actually, it was more of a takeover.  Another factor, and a sizable one, in the demise of the combine D&#38;B Software was the rivalry.  It was an unfortunate choice to make MSA the controlling part.  Most of the employees at MSA hated us.  Instead of mergering to become a better company, the goal was to remove as much of M&#38;D as possible.  I was a senior-level programmer.  I met with such terrible enmity when I demonstrated the Millennium platform, which they were eventually forced to use to build a new Customer Information Database, which M&#38;D had just completed prior to the takeover, but was deemed completely useless.    

The beginning of the end was the dismissal of Frank Dodge.  Then, corporate management shifted from Framingham, MA, to Atlanta.  MSA management kept pulling to Atlanta all of the Framingham functions, laying off mostly just M&#38;Ders.  It was a horrible time.    

It seemed to me that the plan was to rid the world of everything M&#38;D, not because the products or services were bad, but because it belonged to M&#38;D.  After the takeover, the atmosphere was one of hostility, sneakiness, and discontent.  The company would probably still be around today in some form if the takeover had not happened, and Frank Dodge had remained in charge.  I loved working at M&#38;D.  It was a great experience.  What a shame...</description>
		<content:encoded><![CDATA[<p>I worked for M&amp;D from 1987 until 1993, when I was laid off due to the &#8220;merger&#8221;.  Actually, it was more of a takeover.  Another factor, and a sizable one, in the demise of the combine D&amp;B Software was the rivalry.  It was an unfortunate choice to make MSA the controlling part.  Most of the employees at MSA hated us.  Instead of mergering to become a better company, the goal was to remove as much of M&amp;D as possible.  I was a senior-level programmer.  I met with such terrible enmity when I demonstrated the Millennium platform, which they were eventually forced to use to build a new Customer Information Database, which M&amp;D had just completed prior to the takeover, but was deemed completely useless.    </p>
<p>The beginning of the end was the dismissal of Frank Dodge.  Then, corporate management shifted from Framingham, MA, to Atlanta.  MSA management kept pulling to Atlanta all of the Framingham functions, laying off mostly just M&amp;Ders.  It was a horrible time.    </p>
<p>It seemed to me that the plan was to rid the world of everything M&amp;D, not because the products or services were bad, but because it belonged to M&amp;D.  After the takeover, the atmosphere was one of hostility, sneakiness, and discontent.  The company would probably still be around today in some form if the takeover had not happened, and Frank Dodge had remained in charge.  I loved working at M&amp;D.  It was a great experience.  What a shame&#8230;</p>
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		<title>By: Recent reporting on the shenanigans at FAST &#124; Text Technologies</title>
		<link>http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-28439</link>
		<dc:creator>Recent reporting on the shenanigans at FAST &#124; Text Technologies</dc:creator>
		<pubDate>Tue, 08 Jul 2008 19:16:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-28439</guid>
		<description>[...] nothing new here. Back in the 1980s, we used to joke that MSA made 10% of its annual revenue and 100% of its profits between the 32nd and 40th of [...]</description>
		<content:encoded><![CDATA[<p>[...] nothing new here. Back in the 1980s, we used to joke that MSA made 10% of its annual revenue and 100% of its profits between the 32nd and 40th of [...]</p>
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		<title>By: Herbie</title>
		<link>http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-27849</link>
		<dc:creator>Herbie</dc:creator>
		<pubDate>Thu, 12 Jun 2008 20:49:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-27849</guid>
		<description>MSA was indeed the place to be in the 80's. I enjoyed the opportunity that was presented to the employees. I had the opportunity to work with a lot of very good people. With all the CDP teaching I did in my spare time I learned far more than I taught. I continue to run into a lot of this group throughout the country and every MSA'er I meet again brightens my day.

The internal project "Screen Paint" was much like what SAP is. The idea of RIO's(relational input output) and REM's(Record Edit Modules) to handle editing and data integrity was ahead of its time. It was just a struggle to deliver it on time. I still remember installing it at HBO in NYC and Society National Bank before they pulled the plug.  Somewhere I still have a VHS copy of the Mission Impossible tape made to celebrate the project. 

Thanks to all the MSA'ers that have remind me of the incredible time we had at MSA. The Olympian celebrations, the annual banquet at the FOX and all the Interacts were some of the best times I have ever had. Thanks for the memories.</description>
		<content:encoded><![CDATA[<p>MSA was indeed the place to be in the 80&#8217;s. I enjoyed the opportunity that was presented to the employees. I had the opportunity to work with a lot of very good people. With all the CDP teaching I did in my spare time I learned far more than I taught. I continue to run into a lot of this group throughout the country and every MSA&#8217;er I meet again brightens my day.</p>
<p>The internal project &#8220;Screen Paint&#8221; was much like what SAP is. The idea of RIO&#8217;s(relational input output) and REM&#8217;s(Record Edit Modules) to handle editing and data integrity was ahead of its time. It was just a struggle to deliver it on time. I still remember installing it at HBO in NYC and Society National Bank before they pulled the plug.  Somewhere I still have a VHS copy of the Mission Impossible tape made to celebrate the project. </p>
<p>Thanks to all the MSA&#8217;ers that have remind me of the incredible time we had at MSA. The Olympian celebrations, the annual banquet at the FOX and all the Interacts were some of the best times I have ever had. Thanks for the memories.</p>
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		<title>By: Michael Murray</title>
		<link>http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-27743</link>
		<dc:creator>Michael Murray</dc:creator>
		<pubDate>Sat, 07 Jun 2008 16:39:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-27743</guid>
		<description>The MSA division that I worked for was the folks that bought Arista Manufacturing Systems from Xerox Computer Services. They were far from happy-go-lucky. 

They had no clue about production and inventory control software and essentially ruined the business.

They were acutely paranoid people that freaked out when E-Systems informed me that they would not be calling anymore until the recording device was removed from the phone system. They were recording the first 10 seconds of every phone call, looking for headhunters calling "their" people.

On the other hand, we had an MSA critter calling programmers all day, every day, trying to recruit then from other companies. I was told that he was a "recruiter", not a "headhunter".

If they found out that you were job hunting, you were immmediately fired.

Although they knew almost nothing about production and inventory control systems and even less about selling them, they made it very clear that if they wanted any help or information that they would ask.

Obviously, you cannot get creative with general ledger software, but manufacturing software is highly custom, and Arista had an entire department devoted to doing custom modifications for our customers. MSA decided that modifying a standard software product was stupid and that our customers should learn to adapt to the "standard" product. That angered the customer base and surprised the MSA folks.

Arista and Comserv were strong rivals and sold hard against each other for years. So, MSA bought Comserv. If you found a manufacturing software prospect, what would you sell him? Another really dopey move on their part.

Basically, MSA took a company that was the #1 provider of manufacturing software to Fortune 500 companies and tanked it on their watch.

I'm grateful to MSA because the showed me that I just didn't have the DNA to tolerate stupid corporate bullshit any more, so I became an entrepreneur.

I agree that John Imlay was a really funny guy, but he wasn't the force behind MSA then, just the face of it.</description>
		<content:encoded><![CDATA[<p>The MSA division that I worked for was the folks that bought Arista Manufacturing Systems from Xerox Computer Services. They were far from happy-go-lucky. </p>
<p>They had no clue about production and inventory control software and essentially ruined the business.</p>
<p>They were acutely paranoid people that freaked out when E-Systems informed me that they would not be calling anymore until the recording device was removed from the phone system. They were recording the first 10 seconds of every phone call, looking for headhunters calling &#8220;their&#8221; people.</p>
<p>On the other hand, we had an MSA critter calling programmers all day, every day, trying to recruit then from other companies. I was told that he was a &#8220;recruiter&#8221;, not a &#8220;headhunter&#8221;.</p>
<p>If they found out that you were job hunting, you were immmediately fired.</p>
<p>Although they knew almost nothing about production and inventory control systems and even less about selling them, they made it very clear that if they wanted any help or information that they would ask.</p>
<p>Obviously, you cannot get creative with general ledger software, but manufacturing software is highly custom, and Arista had an entire department devoted to doing custom modifications for our customers. MSA decided that modifying a standard software product was stupid and that our customers should learn to adapt to the &#8220;standard&#8221; product. That angered the customer base and surprised the MSA folks.</p>
<p>Arista and Comserv were strong rivals and sold hard against each other for years. So, MSA bought Comserv. If you found a manufacturing software prospect, what would you sell him? Another really dopey move on their part.</p>
<p>Basically, MSA took a company that was the #1 provider of manufacturing software to Fortune 500 companies and tanked it on their watch.</p>
<p>I&#8217;m grateful to MSA because the showed me that I just didn&#8217;t have the DNA to tolerate stupid corporate bullshit any more, so I became an entrepreneur.</p>
<p>I agree that John Imlay was a really funny guy, but he wasn&#8217;t the force behind MSA then, just the face of it.</p>
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		<title>By: Tim Shears</title>
		<link>http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-27386</link>
		<dc:creator>Tim Shears</dc:creator>
		<pubDate>Wed, 21 May 2008 19:40:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-27386</guid>
		<description>My MSA years were from 1980 to 1990, based in the UK and Sweden. 

The MSA approach was great - hire bright people, give them training and opportunity and, most importantly, give them more responsibility if they could handle it, irrespective of age, connections, sex etc. 

What a shame the Bainite's and other managed to turn 2 500 million dollar companies into one 300 million dollar comapny in the space of a year or 2. Still, our own fault for hiring the idiots in the first place.

Imlay was a true leader and front man. He also made sure he had a detail guy (Graves) close behind him and that is a lesson we all can learn.

I am still in touch with many ex-MSA'ers. The UK IT sector is littered with them. If only we had a secret handshake.

To this day Imlay is the only guy I purposefully lost to at golf!</description>
		<content:encoded><![CDATA[<p>My MSA years were from 1980 to 1990, based in the UK and Sweden. </p>
<p>The MSA approach was great - hire bright people, give them training and opportunity and, most importantly, give them more responsibility if they could handle it, irrespective of age, connections, sex etc. </p>
<p>What a shame the Bainite&#8217;s and other managed to turn 2 500 million dollar companies into one 300 million dollar comapny in the space of a year or 2. Still, our own fault for hiring the idiots in the first place.</p>
<p>Imlay was a true leader and front man. He also made sure he had a detail guy (Graves) close behind him and that is a lesson we all can learn.</p>
<p>I am still in touch with many ex-MSA&#8217;ers. The UK IT sector is littered with them. If only we had a secret handshake.</p>
<p>To this day Imlay is the only guy I purposefully lost to at golf!</p>
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		<title>By: Norm Bukoski</title>
		<link>http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-25819</link>
		<dc:creator>Norm Bukoski</dc:creator>
		<pubDate>Wed, 19 Mar 2008 18:14:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-25819</guid>
		<description>I worked at MSA in the early '80s, also in the Toronto office.  I knew when I found this thread, there'd be someone I knew.  Liz, how are you?  
I kept in touch with a few MSA-ers - Brian Rooney, Dorothy (Bunny) Brandt (don't know if she went back to her maiden name).  Now not so much.  Have lost touch with Gari (nee) Burrows snce the early '90s.   
It was absolutely the best place to work.  Work hard/play hard was virtually defined by them.  We'd do training classes ending on Fridays.  After the sessions, we'd open the bar and employees &#38; customer/students would sit around drinking till all hours.</description>
		<content:encoded><![CDATA[<p>I worked at MSA in the early &#8217;80s, also in the Toronto office.  I knew when I found this thread, there&#8217;d be someone I knew.  Liz, how are you?<br />
I kept in touch with a few MSA-ers - Brian Rooney, Dorothy (Bunny) Brandt (don&#8217;t know if she went back to her maiden name).  Now not so much.  Have lost touch with Gari (nee) Burrows snce the early &#8217;90s.<br />
It was absolutely the best place to work.  Work hard/play hard was virtually defined by them.  We&#8217;d do training classes ending on Fridays.  After the sessions, we&#8217;d open the bar and employees &amp; customer/students would sit around drinking till all hours.</p>
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		<title>By: Mark Ivanovich</title>
		<link>http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-25511</link>
		<dc:creator>Mark Ivanovich</dc:creator>
		<pubDate>Mon, 03 Mar 2008 23:30:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-25511</guid>
		<description>"No amount of planning will ever replace dumb luck and good salesmanship." 

That was the 'key' learning experience I gained from my tenure at MSA. 

I now live on Maui and owe it all to the software industry experience of the 70's and 80's 

What ever happened to Andy Walton? Beth Hunt - ru out there somewhere?

Aloha</description>
		<content:encoded><![CDATA[<p>&#8220;No amount of planning will ever replace dumb luck and good salesmanship.&#8221; </p>
<p>That was the &#8216;key&#8217; learning experience I gained from my tenure at MSA. </p>
<p>I now live on Maui and owe it all to the software industry experience of the 70&#8217;s and 80&#8217;s </p>
<p>What ever happened to Andy Walton? Beth Hunt - ru out there somewhere?</p>
<p>Aloha</p>
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		<title>By: Alan Dash</title>
		<link>http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-25218</link>
		<dc:creator>Alan Dash</dc:creator>
		<pubDate>Fri, 22 Feb 2008 22:48:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-25218</guid>
		<description>I never worked for MSA, but instead was the U.S. Vice President for a Japanese software services/marketing company (Fuyo Information Systems).  Fuyo was the sales partner in Japan for Applied Data Research (ADR), based in Princeton, NJ (Roscoe,Vollie,Ideal,Datacom DB).  John Imlay was close with the ADR President, Marty Goetz, and was a guest speaker at the big bashes that ADR held. John was known for his great jokes and sense of humor.

Those years during the 1980's were truly the "Golden Age" of mainframe software. Lavish spending, international meetings in exotic locations, and pleasant work environments.  Little did we realize that some dark clouds were on the horizon:  Personal computers and the imminent recession of the 1990's!!!

All good things come to an early end.  Budgets tightened, good companies swallowed by larger greedy companies, cubicles instead of offices with windows, glass windows replaced by Microsoft Windows, slow decline of mainframe software, etc.  ADR was bought by Computer Associates, and most ADR people were immediately laid off.  Office environments became less friendly, benefits reduced, and more internal competition among employees at most companies.  Loyalty became extinct, and mainframe software programmers were put on the "endangered species list."  The Golden Age is over, and now we can only reminisce.

Alan Dash (ex-Computer Sciences Corp. and Fuyo)</description>
		<content:encoded><![CDATA[<p>I never worked for MSA, but instead was the U.S. Vice President for a Japanese software services/marketing company (Fuyo Information Systems).  Fuyo was the sales partner in Japan for Applied Data Research (ADR), based in Princeton, NJ (Roscoe,Vollie,Ideal,Datacom DB).  John Imlay was close with the ADR President, Marty Goetz, and was a guest speaker at the big bashes that ADR held. John was known for his great jokes and sense of humor.</p>
<p>Those years during the 1980&#8217;s were truly the &#8220;Golden Age&#8221; of mainframe software. Lavish spending, international meetings in exotic locations, and pleasant work environments.  Little did we realize that some dark clouds were on the horizon:  Personal computers and the imminent recession of the 1990&#8217;s!!!</p>
<p>All good things come to an early end.  Budgets tightened, good companies swallowed by larger greedy companies, cubicles instead of offices with windows, glass windows replaced by Microsoft Windows, slow decline of mainframe software, etc.  ADR was bought by Computer Associates, and most ADR people were immediately laid off.  Office environments became less friendly, benefits reduced, and more internal competition among employees at most companies.  Loyalty became extinct, and mainframe software programmers were put on the &#8220;endangered species list.&#8221;  The Golden Age is over, and now we can only reminisce.</p>
<p>Alan Dash (ex-Computer Sciences Corp. and Fuyo)</p>
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		<title>By: Liz Neale</title>
		<link>http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-25129</link>
		<dc:creator>Liz Neale</dc:creator>
		<pubDate>Tue, 19 Feb 2008 14:17:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-25129</guid>
		<description>How fun to read these posts.  It was indeed an exciting place to work.
I was sales support in the Toronto, Canada office in the late 70's and early
eighties.  Remember User Groups? I went on the sales trips to Hilton Head
and Maui and User Group meetings in San Franciso and I think it was Portland,
Maine.
MSA people sure know how to have a good time.  We said MSA stood for money, sex and
adventure.
I went to Cullinet, then called Cullinane.  Like John Imlay, John Cullinane was
a giant.
I am now living in The Bahamas, a refugee from Canadian winters.</description>
		<content:encoded><![CDATA[<p>How fun to read these posts.  It was indeed an exciting place to work.<br />
I was sales support in the Toronto, Canada office in the late 70&#8217;s and early<br />
eighties.  Remember User Groups? I went on the sales trips to Hilton Head<br />
and Maui and User Group meetings in San Franciso and I think it was Portland,<br />
Maine.<br />
MSA people sure know how to have a good time.  We said MSA stood for money, sex and<br />
adventure.<br />
I went to Cullinet, then called Cullinane.  Like John Imlay, John Cullinane was<br />
a giant.<br />
I am now living in The Bahamas, a refugee from Canadian winters.</p>
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		<title>By: Anonymous</title>
		<link>http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-25075</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 18 Feb 2008 02:24:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.softwarememories.com/2006/02/13/msa-memories-the-basics/#comment-25075</guid>
		<description>Dennis Vohs is my uncle.  Yep.</description>
		<content:encoded><![CDATA[<p>Dennis Vohs is my uncle.  Yep.</p>
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