A software marketing pitch from 1972
In the process of researching my recent post on Management Horizons Data Systems, I came across an excerpt from a 1972 marketing brochure (quoted in the “History of Management Horizons” piece cited there). General notes include:
- The brochure quote basically pitches business intelligence/ performance management, with unconstrained drilldown.
- Pitching BI/analytics benefits for what start out as being transactional applications has been going on for pretty much the whole history of the applications industry. This just happens to be a great proof point.
- The unconstrained drilldown part could almost be taken for granted today, in the relational era. In 1972, however, it was a rather bold (and for all I know exaggerated) claim.
The exact verbiage is: Read more
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Sterling Commerce predecessor company Management Horizons Data Systems (MHDS)
I started drafting this post along with others around the time of my parents’ deaths, then put it aside. However, I have been informed that my father’s old colleague Alton Doody has cancer himself, and if we are ever to get his input, it would be best to solicit it REALLY SOON. 🙁 So I’m finishing this up now as best I can.
Here’s the part I know from my own memories as
- The son of a Management Horizons employee (namely my Dad).
- A software industry stock analyst (in particular, one who followed Informatics General).
My father moved to the Columbus area in 1973 to join Management Horizons, a consulting firm serving retailers. Management Horizons had its own spin-out already, a time-sharing company called Management Horizons Data Services (MHDS), with which it still shared a building on what is now Old Henderson Road in Upper Arlington. And, this being a world full of coincidences, MHDS is very on-topic for the primary focus of this blog (software industry history).
MHDS’ main business was a full suite of what we might now call ERP for distributors and/or retailers. That never amounted to much. But its secondary business was an electronic interchange for direct placement of orders, called Ordernet. Ordernet turned into Sterling Commerce, a > $1/2 billion company that has been acquired for >$1 billion more than once.
The chain of events, roughly, is: Read more