Computerworld got software industry history a bit wrong by implying that John Cullinane innovated packaged software (specifically, they said “packaged application”). Here’s what really happened, as I learned soon after becoming an analyst in the early 1980s:
- Most early packaged software companies were hybrids, offering both packaged products and professional services (including services unrelated to the packaged products).
- Applied Data Research, led by Martin “Marty” Goetz, is the clear innovator in third-party packaged software. Not only is ADR’s Autoflow the generally acknowledged first packaged software product from an independent company (“independent” as opposed to, say, IBM), but ADR was a leader in legal and political anti-trust action to gain market space to sell against IBM.
- If you use the term “application” narrowly — so that anything whose main function was to help manage IT shops and activities is “system software” rather than “application” — there’s no way Cullinane was an early leader. Think instead of American Software, MSA, McCormack & Dodge, or several specialists in regulated verticals such as banking and insurance. But if you use the term “application” loosely, ADR gets priority as noted above.
- The credit Cullinane usually gets for leading the way in software company success (e.g., first IPO of a product company) is absolutely justified.